“Communicating Science: A Primer for Working with the Media”

Evolution, climate change, stem cell research — Scientists are frequently called upon to provide expert information on hot button issues that pervade the daily news headlines, yet most find themselves woefully unprepared for the bright lights of the television studio or leading questions from a newspaper journalist. A publication from AIBS, “Communicating Science: A Primer for Working with the Media,” will prepare scientists for successful and effective media interviews.

Whether you are new to media outreach or just in a need of a media refresher, “Communicating Science” offers advice, case studies, and training exercises to prepare scientists for print, radio, and television interviews. Step-by-step, Menninger and Gropp walk scientists through the entire interview process — from appropriate questions to ask when a reporter calls to practical advice for looking and sounding one’s best on-air or on-camera. “Communicating Science” also provides worksheets to assist readers with interview preparation: building a message framework with talking points and transition phrases, developing analogies, and using illustrative props or images.

“Communicating Science: A Primer for Working with the Media” is available at http://webstore.aibs.org.

Now In BioScience - “Science Advice in the States”

In the June 2010 issue of BioScience, Julie Palakovich Carr reports on states’ efforts (or lack thereof) to integrate science into policy making. An excerpt from the article follows, but the complete article (along with prior Washington Watch columns) may be viewed for free at http://www.aibs.org/washington-watch/.

In 2006 this column posed the question, “Where are all the state science advisers?” With states challenged to make more decisions about investments in research, science education, and tech-based industry, author Gillian Andres asked, Who is advising the governors? She found that few US states had science advisers within the governor’s office. An informal survey conducted by the AIBS Public Policy Office in July 2006 found that just six states (Louisiana, Nevada, New Mexico, Oregon, Utah, and Virginia) had identifiable positions. A handful of other states, including Kansas, had had science advisers in the past, and about half received advice from science and technology advisory boards. Unlike science advisers, however, these boards generally address narrower issues, such as science education and fostering ties between academia and industry.

To continue reading this article for free, visit http://www.aibs.org/washington-watch/washingtonwatch2010_06.html


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