“Communicating Science: A Primer for Working with the Media”

Evolution, climate change, stem cell research — Scientists are frequently called upon to provide expert information on hot button issues that pervade the daily news headlines, yet most find themselves woefully unprepared for the bright lights of the television studio or leading questions from a newspaper journalist. A publication from AIBS, “Communicating Science: A Primer for Working with the Media,” will prepare scientists for successful and effective media interviews.

Whether you are new to media outreach or just in a need of a media refresher, “Communicating Science” offers advice, case studies, and training exercises to prepare scientists for print, radio, and television interviews. Step-by-step, Menninger and Gropp walk scientists through the entire interview process — from appropriate questions to ask when a reporter calls to practical advice for looking and sounding one’s best on-air or on-camera. “Communicating Science” also provides worksheets to assist readers with interview preparation: building a message framework with talking points and transition phrases, developing analogies, and using illustrative props or images.

“Communicating Science: A Primer for Working with the Media” is available at http://webstore.aibs.org

 


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