“Communicating Science: A Primer for Working with the Media,” will prepare scientists for successful and effective media interviews.

Whether you are new to media outreach or just in a need of a media refresher, “Communicating Science” offers advice, case studies, and training exercises to prepare scientists for print, radio, and television interviews. Step-by-step, Menninger and Gropp walk scientists through the entire interview process — from appropriate questions to ask when a reporter calls to practical advice for looking and sounding one’s best on-air or on-camera. “Communicating Science” also provides worksheets to assist readers with interview preparation: building a message framework with talking points and transition phrases, developing analogies, and using illustrative props or images.

“Communicating Science: A Primer for Working with the Media” is available at http://webstore.aibs.org.

 


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